Level Up powered by Agate Shares Strategies to Improve Business Performance Through Gamification Adoption
Jakarta, 19 October 2023 – Agate International (“Agate”) through its sub-brand, Level Up powered by Agate, today announced a gamification trend that companies can use to improve business performance. Gamification will make deeper inroads in industries such as education, healthcare, financial services, eCommerce (retail and wholesale), automotive, and telecommunications. The gamification market is projected to grow from USD 9.1 billion in 2020 to USD 30.7 billion in 2025, with a Compound Annual Growth Rate of 27.4%.1Co-founder and Chief Executive Officer Agate Shieny Aprilia said, “In an increasingly connected business world, the decision to adopt gamification is no longer a choice, but a necessity. Gamification is more than just entertainment; it is the key to optimizing market interactions, strengthening brands, and increasing workplace productivity. We also encourage business leaders to rethink their business strategy by adapting to the growing trend.”Some of the gamification trends that will grow further in 2024 are as follows: Growth of In-App GamificationGaming elements in non-gaming apps encourage the user’s brain to release dopamine. As a result, users want to interact with gamified apps longer to earn more achievements and enjoy the feeling of accomplishment. Use of AI to Personalize the Gamification Experience:Artificial Intelligence (AI) in gamification personalizes the experience through analyzing user data, adapting gameplay in real-time, providing intelligent feedback, generating customized content, offering deep data analysis, and automating management processes, improving engagement and learning outcomes. Usage can be avatar-based gamified Chatbot for marketing and Data-Driven Gamification Corporate Learning Platform. Virtual Events:Gamification in corporate events is one of the most exciting trends as it can incorporate live music to interactive real-time games. Gamification in Employee Growth: Gamification in learning management systems improves student performance by 34.75%, with challenge-based approaches improving results by 89.45%.2 Gamification increases retention by 90% by actively engaging students. Studies show significant improvements in retention periods (50%) and test scores (40%) with social gamification in online education.3 Digital games increase brain efficiency and improve visuospatial skills as well as attention. Other studies have also shown that gaming can improve cognitive skills, memory, and impulse control. Head of Level Up powered by Agate Junialdi Dwijaputra said, “Level Up powered by Agate has developed a complete solution starting from ‘turn-key’ and ‘custom-gamification’ to help businesses adopt gamification easily. With our experience collaborating with companies in various industry sectors, we create approaches and frameworks so that gamification will be implemented according to business needs.” In an era where digital innovation is increasingly influencing businesses, Agate introduces the Level Up Gamification Framework, an innovative model that integrates academic theory and practical implementation. The framework is designed to help companies harness the full potential of gamification in brand development and human capital strategy growth. Level Up Gamification Framework is the result of observing the gaps in existing gamification frameworks. Most existing frameworks lack the technical requirements necessary to support business needs. In contrast, our framework has been designed to fill this gap thus providing a comprehensive and complete solution that can fulfill diverse business needs. “The framework we have designed is the result of our extensive research to develop a gamification framework that is not only effective but can also be easily adopted by businesses. We understand that every company has different needs, and that is why we are committed to creating solutions that are flexible and customizable. With a focus on both academics and practical applications, our framework is a tool designed to help businesses maximize the potential of gamification in a precise, efficient, and effective way,” continued Junialdi Dwijaputra. Meanwhile, Chief Executive Officer DEUS Gregory Kurnia said, “As an Agate client who has adopted gamification for my business, we have seen significant improvements in customer engagement, employee productivity, and overall business results. Gamification is not just a trend; it is a solution that delivers real positive impact.” About Agate Agate is Indonesia’s most prominent technology and game developer company, providing game development, game art, and game porting services to a wide range of clients since 2009. With a vision of becoming an internationally renowned game developer, the company leverages over a decade of experience in the gaming industry. Currently, Agate boasts a strong track record, having served 200++ clients across various countries, developed 50++ games, and received 20++ awards both locally and globally, which strengthens its position as a formidable player in the global gaming market. For more information, please visit https://agate.id/About Level Up powered by Agate 1https://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html#:~:text=The%20gamification%20market%20size%20is,27.4%25%20during%20the%20forecast%20period.2https://spinify.com/blog/how-gamification-is-different-from-traditional-learning/ 3https://www.researchgate.net/publication/274697615_A_Playful_Game_Changer_Fostering_Student_Retention_in_Online_Education_with_Social_Gamification 4 https://www.nih.gov/news-events/news-releases/video-gaming-may-be-associated-better-cognitive-performance-childre
MEET AGATE AT GIC, IGDX BUSINESS AND CONFERENCE, AND GAMESCOM ASIA
Agate is committed to making its mark on the global stage, and we are thrilled to be a part of these upcoming international events as we continue to grow our global presence. Game Industry Conference (GIC) 2023 in Poland, from 6 – 8 October. Indonesia Game Developer Exchange (IGDX) Business and Conference 2023 in Indonesia, from 11-13 October. Gamescom Asia 2023 in Singapore, from 19- 22 October. Game Industry Conference 2023 The Game Industry Conference (GIC) 2023 is Poland’s largest game development conference. The event is scheduled to take place at the Poznan Game Arena from October 6th to 8th, 2023. GIC is a three-day event that brings together game developers, publishers, and other industry professionals worldwide. It features a variety of activities, including keynote speeches by industry leaders, technical talks on specific game development topics, and networking opportunities to meet and connect with other professionals in the industry. Meet Agate’s Representative at the GIC 2023. Ardita represents the porting and IP publishing team and is driven by a sincere desire to contribute to exceptional player experiences, advocating technological advancements that prioritize the intellectual property businesses can own. She works closely with her expert team to help our clients implement and manage their tools, platforms, and people to deliver excellent player support. Get in touch with Ardita at the event to discuss topics such as: Porting services and strategies to bring games from one platform to another, as well as maintaining relationships with major platform holders Opportunities to work together on our existing IPs, especially our PC and console games, such as Celestia Chains of Fate, Dreadhaunt, and Tirta. Indonesia Game Developer Exchange (IGDX) Business and Conference 2023 The Indonesia Game Developer Exchange (IGDX) Business and Conference 2023 is an annual event organized by the Ministry of Communication and Informatics in collaboration with the Indonesian Game Association (AGI) to improve the capabilities and quality of Indonesian game developers, as well as to promote the Indonesian game industry to the world. The event will be held at the Stones, Bali, Indonesia, from October 11th to 13th, 2023. IGDX Business and the IGDX Conference aim to create a platform for the Indonesian game development community. IGDX Business serves as a business matchmaking event, fostering connections between Indonesian game studios and key industry stakeholders like publishers, distributors, service providers, marketplaces, venture capitalists, and government officials. Meanwhile, the IGDX Conferences are seminars offering insightful panel discussions and business presentations. It equips participants with fresh insights into the video game industry’s landscape, trends, best practices, and regulations. Aditia Dwiperdana, our Chief People Officer, is scheduled to be one of the speakers at the conference discussing the topic: “The Importance of Team Culture in Game Studios: The Secret Behind Successful Studio.” You can also meet other Agate representatives at this event to discuss what we can do for your company through gamification and full-game development services. Gamescom Asia 2023 Gamescom Asia 2023 is the Asian satellite event of Gamescom, the world’s largest computer and video games festival. The event will be held at Singapore’s Suntec Convention & Exhibition Centre from October 19th to 22nd, 2023. The trade zone at Gamescom Asia is an excellent place for game developers, publishers, and other industry professionals to network and do business. It will feature booths from companies from all over the world, networking events, and conferences. Cipto Adiguno, our Chief Strategy Officer, is set to participate as a panelist in the discussion titled “Building a Thriving SEA Gaming Ecosystem Together.” You’ll have the opportunity to connect with other Agate team members at this event to explore how our gamification and full-game development services can benefit your company. Don’t hesitate to contact us via email to set up a meeting. We’re looking forward to having a conversation with you!
MEET AGATE AT TOKYO GAME SHOW, ENDEAVOR VIETNAM, AND LEVEL UP KL
Agate is committed to expanding its international network, and we’re excited to share our participation in these upcoming global events as we continue to strengthen our global presence. · Tokyo Game Show at Makuhari Messe, Chiba, Japan, from 21 – 24 September. · Endeavor at Ho Chi Minh City (HCMC), Vietnam, from 25-27 September. · Level Up KL at Kuala Lumpur, Malaysia, from 27- 29 September. Tokyo Game Show 2023 Tokyo Game Show 2023 is one of the most anticipated events in the gaming industry. It is held annually in Makuhari Messe, Chiba, Japan, and attracts exhibitors and attendees worldwide. Tokyo Game Show 2023 will be held from September 21st to 24th and divided into Business Day (21 – 22 September) and Public Day (23-24 September). The show will feature many exhibits, including demos of upcoming games, new hardware, software announcements, and special events. Meet Agate’s Representatives at the Business Day Tokyo Game Show. Meet Mr. Vincentius, Agate’s Head of Business Development. He takes the time to listen to our clients and hone in on the pain points and opportunities that can take an excellent partnership to a great collaboration. His integral role steers Agate’s strategic shift, sculpting business development, sales strategies, and international expansion. Andreas currently acts as Business Development Manager of the Full Game Development Services team. With more than a decade of industry experience and a proven track record of fostering strategic partnerships, Andreas has a deep understanding of the industry landscape. Discussions may encompass customized development solutions, past achievements, and how the team’s proficiency harmonizes with clients’ visions. Endeavor Vietnam 2023 Endeavor is a global organization that gathers entrepreneurs worldwide. On September 25-27, Endeavor is hosting the Entrepreneur Experience Vietnam Tour 2023, focusing on the game and blockchain. Meet Agate’s Representative at the Endeavor Vietnam. As Sr. Director of Game and Product at Agate, Marvin provides strategic leadership in creating, developing, and managing gaming products. This role encompasses overseeing the entire product lifecycle, from concept to launch, and requires a deep understanding of the gaming industry, market trends, and consumer preferences. He will collaborate with cross-functional teams to drive innovation and ensure product quality. During the event, Marvin will be available to discuss our services, such as our approach to game development, which includes strategies for creating engaging gameplay and storytelling. Level Up KL 2023 Level Up KL is an annual Southeast Asia Game Developers Conference organized by the Malaysia Digital Economy Corporation (MDEC). Level Up KL provides a platform for industry professionals to interact and share knowledge. Level Up KL takes place at the Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia, from September 27th to 29th. Meet Agate’s Representative at the Level Up KL. As Business Development Manager of the Full Game Development Services team, Andreas has over a decade of industry experience and a proven track record of fostering strategic partnerships. He also has a deep understanding of the industry landscape. Discussions may encompass customized development solutions, past achievements, and how the team’s proficiency harmonizes with clients’ visions. Explore Agate’s Full Development service by meeting our team at these exciting events. Don’t hesitate to contact us via email to set up a meeting. We’re looking forward to having a conversation with you!
MEET AGATE AT ALL THAT MATTERS AND POCKETGAMER CONNECTS
Agate is thrilled to be attending this year’s All That Matters 2023 at Hilton Singapore Orchard, from September 11 – 13 and PocketGamer Connects at Wanha Satama, Pikku Satamakatu 3-5, Helsinki, Finland, from September 12 – 13. Our team will be available on site and around the event to discuss what we can do for your company through gamification and full-game development services. Let’s meet our representatives: All That Matters 2023 Andreas currently acts as Business Development Manager of the Full Game Development Services team. With more than a decade of industry experience and a proven track record of fostering strategic partnerships, Andreas has a deep understanding of the industry landscape. Discussions may encompass customized development solutions, past achievements and collaboration, and how the team’s proficiency harmonizes with clients’ unique visions. Meet Auliya, our dedicated Product Manager for the Gamification Services Department. With a wealth of experience in gamification strategy and a passion for creating engaging experiences, Auliya leads our team in developing cutting-edge solutions that drive user engagement and business success. Her innovative mindset and commitment to excellence are at the heart of our gamification offerings. PocketGamer Connects 2023 Ardita represents the porting and own IP publishing team and is driven by a fervent desire to contribute to exceptional player experiences, advocating technological advancements that prioritize the intellectual property that businesses can own. She works closely with her expert team to help our clients implement and manage their tools, platforms, and people to deliver great player support. Get in touch with Ardita at the event to discuss topics such as: Porting services and strategies to bring games from one platform to another, as well as maintaining relationships with major platform holders Opportunities to work together on our existing IPs, especially our PC & Console games, such as Celestia Chains of Fate, Dreadhaunt, and Tirta. Discover more about Agate’s Full Development and Gamification service by meeting our team at those exciting events.
MEET AGATE AT XDS 2023
Agate is pleased to be exhibiting at XDS 2023 in Vancouver, Canada from September 6 to 8. Before the big event, we’d like to introduce our representative team who will be in attendance at the JW Marriot Parq Vancouver to discuss your business goals as well as requirements and to share our range of services, including Art, Porting, Full Game Development, and Gamification. For those registered to attend XDS, you have the option to schedule a meeting with our team during the event by reaching us through email or simply drop by our booth to say hello! Introducing our representatives below: Meet Mr. Vincentius, Agate’s Head of Business Development, he takes the time to listen to our clients and hone in on the pain points and opportunities that can take a good partnership to a great collaboration. His integral role steers Agate’s strategic shift, sculpting business development, sales strategies, and international expansion. Join us at the event to engage with him, an enthusiast eager to delve into game-based solution concepts. Raissa represents the Art and Full Development services team, dedicated to delivering comprehensive game development solutions. Recently, her team unveiled their latest portfolio on Artstation. Contact Raissa to discuss such topics as: Development planning or CoDev opportunities Applying 3D Art technology to solve challenges, including: Art style and innovation as well as immersive environments Discover how we can help you by booking a meeting with our team at XDS 2023.
MEET AGATE AT COINFEST ASIA 2023
Agate is delighted to be attending at this year’s Coinfest Asia in Bali, Indonesia, from August 24th to 25th. Our team will be onsite to discuss strategies for full-game development services to boost your business goals. We enable our clients to flourish by embracing novel technologies and pioneering innovations. We’d like to acquaint you with the Agate team, who will be present in Bali to explore our comprehensive service offerings in alignment with your business objectives and needs. Mr. Vincentius is the Head of Business Development at Agate, who has more than 13 years of experience in the gaming industry. He contributes to navigating Agate’s shift of direction by building business development and sales strategies, as well as global business expansion. By leveraging his strategic acumen and industry expertise, he orchestrates impactful interactions that not only showcase Agate’s value proposition but also forge meaningful connections, fostering a pathway for new opportunities and partnerships to flourish. Let’s meet him at the event. Vincentius is excited to discuss everything from gamification and game-based solution concepts. Andreas acts as Business Development Manager of the Full Game Development Services team and takes center stage in prominent events, spearheading efforts to captivate potential clients. Armed with a deep understanding of the industry landscape, he artfully drives conversations, highlighting the team’s end-to-end capabilities in game creation. Conversations may cover tailored development solutions, previous successful projects, collaboration processes, and how the team’s expertise aligns with clients’ specific visions, ultimately fostering connections that pave the way for collaborative success. Discover more about Agate’s Full Development service by meeting our team at Coinfest Asia 2023.
MEET AGATE AT GAMESCOM 2023
Agate is thrilled to announce our participation in Gamescom at the Koelnmesse in Cologne, Germany, taking place from August 23rd to 27th. Our dedicated team will be present to engage in conversations about our diverse array of services, including Art, Porting, Full Game Development, and Gamification. Agate exists to support your creative and technical ambitions and help you realize your game and community vision. With a strong track record, having served 200++ clients across various countries, developed 50++ games, and received 20++ awards both locally and globally, we have deep expertise and broad reach at scale. Introducing our representatives below: Meet Mr. Cipto Adiguno – Agate’s current Chief of Strategy Officer; the President of Indonesia Game Association (AGI); he nurtures the local gaming industry, channeling his passion through the lens of game development. He is responsible for identifying and building strategic partnerships and expanding Agate’ market presence. As the bustling halls of Gamescom buzzed with excitement, we aimed to not only showcase its cutting-edge creations but also to forge lasting connections that would shape the future of the gaming landscape under his strategic guidance. Raissa represents the Art and Full Development services team, who provides end-to-end game development. This encompasses a streamlined workflow, a proficient team offering robust support, and flexibility across diverse art styles and software stacks. Meet Raissa to discuss: Development planning or CoDev opportunities; thus, Agate can bring special value to your game development process Applying 3D Art technology to solve unique challenges Ardita represents the porting and own IP publishing team and is driven by a fervent desire to contribute to exceptional player experiences, advocating technological advancements that prioritize the intellectual property that businesses can own. She works closely with her expert team to help our clients implement and manage their tools, platforms, and people to deliver great player support. Get in touch with Ardita at the event to discuss topics such as: Porting services and strategies to bring games from one platform to another, as well as maintaining relationships with major platform holders Opportunities to work together on our existing IPs, especially our PC & Console games, such as Celestia Chains of Fate, Dreadhaunt, and Tirta. Visit our Gamescom booth to discuss the abovementioned.
