Full Development

Zepeto BFF Signal

Full Development

Zepeto BFF Signal

‘BFF Signal’ unfolds as an interactive world, a collaborative creation stemming from the partnership between Zepeto and Agate. Breaking digital barriers that young adults often felt, BFF Signal transforms the digital landscape into a canvas where players engage not only with the game mechanics but with each other, fostering friendships that extend beyond the virtual realm.

At its core, ‘BFF Signal’ revolves around the art of profiles – creating them, exploring others’, and, notably, discovering potential BFFs through engaging quizzes. The experience extends beyond mere profiles to encompass a spectrum of interactions – from casual chats to immersive photo sessions, and even content and video creation within the captivating backdrop of the school settings. In the world of ‘BFF Signal,’ the emphasis is on the natural evolution of connections within a delightful, immersive environment.

Trailer

Art Portfolio

Objective

Our primary objective in developing this game is to cultivate a sense of anticipation and facilitate meaningful connections among Zepeto players, by breaking digital barriers and encouraging genuine friendships to blossom.

Challenge & Solution

Challenge

  • Maintain a good performance under 1 GB Build 
  • Limitation due to Zepeto Development Environment and Documentation  

Solution

  • Optimization both in art and script. 
  • Understanding all the Zepeto Documentation. 

Team Composition

Feature Highlight

Explore

Immerse yourself in scenic exploration within the school and uncover other’s profiles, turning each exploration into an exciting quest for friendship. 

BFF Signal, Profile Detection

Forge connections by exploring the rich diversity of profiles, allowing each like to become a bridge to deeper conversations. 

Couple Quiz

Discover common ground through engaging quizzes, turning each question into a stepping stone towards shared interests. 

Workflow

Result

  • Achieved over 200,000 total visits within a span of 4 weeks.  
  • Attained the prestigious #1 trending world position.  
  • Maintained a consistent presence in the global top 12 of the now trending world on ZEPETO. 
  • Secured a position in the Global Top 15 world chart.  
  • Clinched the player choice category incentive reward for two consecutive weeks post-release.  
  • Earned the title of the most attractive world on its third week since launch. 

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