- Growth of In-App Gamification
Gaming elements in non-gaming apps encourage the user’s brain to release dopamine. As a result, users want to interact with gamified apps longer to earn more achievements and enjoy the feeling of accomplishment. - Use of AI to Personalize the Gamification Experience:
Artificial Intelligence (AI) in gamification personalizes the experience through analyzing user data, adapting gameplay in real-time, providing intelligent feedback, generating customized content, offering deep data analysis, and automating management processes, improving engagement and learning outcomes. Usage can be avatar-based gamified Chatbot for marketing and Data-Driven Gamification Corporate Learning Platform. - Virtual Events:
Gamification in corporate events is one of the most exciting trends as it can incorporate live music to interactive real-time games. - Gamification in Employee Growth:
Gamification in learning management systems improves student performance by 34.75%, with challenge-based approaches improving results by 89.45%.2 Gamification increases retention by 90% by actively engaging students. Studies show significant improvements in retention periods (50%) and test scores (40%) with social gamification in online education.3 Digital games increase brain efficiency and improve visuospatial skills as well as attention. Other studies have also shown that gaming can improve cognitive skills, memory, and impulse control.
Head of Level Up powered by Agate Junialdi Dwijaputra said, “Level Up powered by Agate has developed a complete solution starting from ‘turn-key’ and ‘custom-gamification’ to help businesses adopt gamification easily. With our experience collaborating with companies in various industry sectors, we create approaches and frameworks so that gamification will be implemented according to business needs.”
In an era where digital innovation is increasingly influencing businesses, Agate introduces the Level Up Gamification Framework, an innovative model that integrates academic theory and practical implementation. The framework is designed to help companies harness the full potential of gamification in brand development and human capital strategy growth.
Level Up Gamification Framework is the result of observing the gaps in existing gamification frameworks. Most existing frameworks lack the technical requirements necessary to support business needs. In contrast, our framework has been designed to fill this gap thus providing a comprehensive and complete solution that can fulfill diverse business needs.
“The framework we have designed is the result of our extensive research to develop a gamification framework that is not only effective but can also be easily adopted by businesses. We understand that every company has different needs, and that is why we are committed to creating solutions that are flexible and customizable. With a focus on both academics and practical applications, our framework is a tool designed to help businesses maximize the potential of gamification in a precise, efficient, and effective way,” continued Junialdi Dwijaputra.
Meanwhile, Chief Executive Officer DEUS Gregory Kurnia said, “As an Agate client who has adopted gamification for my business, we have seen significant improvements in customer engagement, employee productivity, and overall business results. Gamification is not just a trend; it is a solution that delivers real positive impact.”
2https://spinify.com/blog/how-gamification-is-different-from-traditional-learning/
3https://www.researchgate.net/publication/274697615_A_Playful_Game_Changer_Fostering_Student_Retention_in_Online_Education_
with_Social_Gamification
4 https://www.nih.gov/news-events/news-releases/video-gaming-may-be-associated-better-cognitive-performance-childre
