This comprehensive report unveils the potential of Indonesia’s game market, the challenges faced by local studios, and strategies for cross-stakeholder collaboration to build a globally competitive industry.
Jakarta, September 25, 2025 – Agate International (Agate), a leading and one of the largest game developers in Indonesia and Southeast Asia, proudly presents The State of Indonesia’s Game Industry White Paper. This report offers a comprehensive analysis of the Indonesian game industry, covering market opportunities, user behavior, government regulations, and the capabilities of local developers. The white paper is designed as a strategic guide for parties interested in gaining a deeper understanding of the dynamics within the domestic game industry.
Unlike other industry reports that often focus on only one aspect, The State of Indonesia’s Game Industry White Paper synthesizes information from various perspectives, providing a complete picture of the Indonesian game ecosystem. The data is compiled from trusted sources and enriched by interviews with various stakeholders, including government officials and industry figures. Key interviewees contributing to the white paper include Luat Sihombing from the Ministry of Communication and Information Technology, Liz Zeny Merry from the Ministry of Maritime Affairs and Investment, Muhammad Neil El Himam from the Ministry of Tourism and Creative Economy, and Cipto Adiguno from the Indonesian Game Association.
Shieny Aprilia, Co-founder and CEO of Agate, stated, “As the largest game development company with substantial resources and capacity, Agate is launching The State of Indonesia’s Game Industry White Paper to guide parties interested in exploring the Indonesian game industry. Difficult access to comprehensive and trustworthy information, especially for foreign parties interested in understanding the Indonesian market, is one of the hurdles in developing the domestic game ecosystem.”
Shieny Aprilia, Co-founder and CEO of Agate, stated, “As the largest game development company with substantial resources and capacity, Agate is launching The State of Indonesia’s Game Industry White Paper to guide parties interested in exploring the Indonesian game industry. Difficult access to comprehensive and trustworthy information, especially for foreign parties interested in understanding the Indonesian market, is one of the hurdles in developing the domestic game ecosystem.”
Agate’s initiative to publish the white paper is driven by the company’s commitment to building the Indonesian game ecosystem. After over 16 years of operation, Agate understands that a strong foundation and ecosystem are essential for the Indonesian game industry to thrive. Without a solid ecosystem, the industry will struggle to expand.
A significant finding in the white paper is the dominance of foreign game studios, which still control the majority of the market, while local developers currently only account for 0.5% of the market share. This is unfortunate, considering Indonesia is one of the fastest-growing game markets globally, driven by its large population and widespread mobile penetration. With 3.37 billion game downloads in 2022 and a transaction value reaching USD 2 billion, Indonesia now holds the third-largest position globally. This is despite the improving quality of local games, which are increasingly able to compete in the international market.
The white paper also reviews the appeal of the Indonesian market to renowned global studios, such as Level Infinite, a subsidiary of Tencent. Level Infinite, the publisher of Honor of Kings, explained that the Indonesian market is highly attractive due to its large size and continuous growth. Factors such as increasing mobile ownership, a productive population, and rising economic capability make Indonesia a high-potential market. The growing popularity of esports further strengthens the market’s appeal, making it easier for global publishers to build a solid community through various events.
Furthermore, The State of Indonesia’s Game Industry White Paper also discusses various government programs designed to strengthen the game ecosystem in Indonesia. These include the Indonesian Game Rating System (IGRS), funding programs, copyright protection, and community programs to help market local games. This section is specifically intended for young Indonesian talents interested in building careers in the game industry, providing guidance on the support they can leverage for growth.
Through this white paper, Agate emphasizes the importance of long-term collaboration among industry players, the government, and investors. Agate provides several strategic recommendations that could significantly impact the Indonesian game ecosystem, such as increasing access to capital for local game studios and talent development programs in crucial areas like game design.
As one of the first game studios established in Indonesia, Agate is committed to continually developing the domestic game ecosystem. In addition to releasing the white paper, Agate has other initiatives, such as the launch of two new training programs from Agate Academy: Agate Academy Kids and the Academy GameDev Professional Program. Agate is also actively serving as a speaker at various events, representing the Indonesian game industry internationally.
The State of Indonesia’s Game Industry White Paper is available for free download on Agate’s Website.
