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Responsibilities
Manage, grow, and optimize our paid user acquisition campaigns that drive new players across Agate’s mobile games
Work with Product Manager and Marketing Lead to develop strategies and tactics that drive mobile game installs and overall player growth while continuously improving acquisition costs and maximize ROI
Provide strategic direction that is aligned with marketing goals
Identify the optimal media mix that best supports each game’s marketing objectives
Provide key insights and recommendations that inform creative asset direction, store asset iterations, and A/B testing
Maintain a thorough understanding of competitive trends, UA best practices, key mobile gaming trends, and ASO strategies
Help plan and recommend UA budgets, KPI goals, and targeting criteria for both pre-production titles and live-service games
Administrative Requirements
- Able to work full-time at Agate Studio HQ (Bandung, Indonesia)
- Must not currently active in school or college
Requirements
Minimum 3-5 years of managing performance-based marketing for a mobile game or application.
Expert knowledge on mobile ad buying, ad networks, and exchanges
Proven data analysis and advanced Excel skills
Strong ability to identify, adjust and optimize campaigns based on data analysis and intuition that help support top line revenue growth
Experience working with UA tools that track performance, attribution, and cost
Strong interpersonal skills, presentation skills, and the ability to provide clear recommendations to Product Manager and Marketing Lead
Understanding of mobile gaming, live-service operations and free-to-play is a major plus