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Product Marketing Manager

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Responsibilities

  • Manage and lead marketing team.
  • Work closely with Marketing Leadership, Product Development, and Creative Production within the B2C Marketing department.
  • Aid in the creation of Strategic and Creative briefs to align User Acquisition targeting and marketing content.
  • Set and pursue marketing KPIs towards product and company objectives
  • Manage, analyze and monitor day to day marketing initiatives including but not limited to:
    • Platform-based user acquisition reports (Facebook, Google)
    • Marketing content performance reports and analysis
    • Liaising with platform partners and external marketing partners
    • Managing quarterly, weekly, and daily campaign budgets and reporting
    • Maintaining clear marketing content documentation and file systems
  • Give direct and actionable insights from raw data, performance reports, and product surveys to the team and in brief formats.
  • Collaborate with multiple marketing department teams in service to B2C product needs

Administrative Requirements

  • Must not currently active in school or college

  • Able to work full time at Agate HQ (in Bandung, Indonesia)

Requirements

  • Minimum 2 years’ experience in a User Acquisition or Digital Marketing role (video game or digital product experience a plus)
  • Proficient in platform dashboard usage (Facebook, Google, and iTunes Appstore)
  • Knowledgeable in full 360 marketing campaign implementation, including strategy, media placement, user acquisition, social media, customer relations and public relations
  • Proficient in the Microsoft Office suite with particular emphasis on Excel, Powerpoint, and Word
  • Strong strategic and analytical skills
  • Strong interpersonal and presentation skills
  • Strong creative skillsets and knowledge
  • Must possess excellent organizational skills
  • Experience or familiarity with mobile gaming, PC & console gaming
  • Knowledgeable in live-service operations, games-as-a-service and freemium business models a plus
  • English proficiency preferred
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