Pocari Futsal is a digital activation in a form of social game to create the hype for Pocari Sweat Championship. The game simulates teamwork with a real multiplayer mechanism to lead a high engagement rate.
It integrates the product purchasing within the gameplay to drive the product sales. The product sales strategy is applied through limited energy scheme that allows the player to only recharge it by purchasing and redeeming the code in Alfamart. This game has scored more than 9,900 total purchase within just 5 months.