Manulife Journey of Life
Manulife Journey of Life is a story-based life simulation game. The game highlights on the story with multiple endings of an immersive life-like scenario. It also has the flexibility of starting point which bases on the favorable age of the player.
As a product branding campaign, Manulife Financial utilize stories to educate people about the importance of insurance and financial planning. The game involves various unpredictable random events with subtle product education message.