HiLo Jungle Rescue
As HiLo School focusing primarily on elementary school students, we created Jungle Rescue, a mobile game that gives educational value about Indonesian local animals. This game communicates about nurturing and feeding animals with the right type of foods based on their classes. The game uses card battle gameplay that allows animals to evolve in 3 levels.
As a part of product campaign, the mobile-based digital campaign also educates kids about nutritions effectively. This certainly attracts kids while internalizing the product awareness in a subtle way