BNI Flood Runner
BNI Flood Runner is a follow-through of a previously successful BNI on-ground activation. A breakthrough innovation is conducted to create an even better engagement. The game utilizes musical instrument as the controller, Jimbe, an Indonesian traditional drum. The theme of the game also has a great relevance with Jakarta’s current condition at the time which attracts many audiences.
BNI Flood Runner gains a blast result. The game is a hit on Java Jazz 2014. It even brings significant impact up to 300% of sales conversion rate to new opening account.
“This game is proven very effective in our events. It drives enthusiasm from the crowd to participate and even raise our conversion rate. Good job!”
– Verdy Sinaga, Mobile Media Marketing of BNI