Gamification 101 (Part 2)
Gamification nowadays are also applied widely in corporate level. According to the survey conducted by Forbes Global, over 70% or 2,000 companies planned to use gamification for its marketing purpose of and customer retention. Many large-scale organisations and brand use gamification to attract new customers and to gain more engagement with their customers.
According to Forbes, organisation with the likes of Marriott, Deloitte, Aetna, and Department of Defense are also using games to recruit and develop their employees. The growing interest in gamification stems from a desire to increase engagement levels among employees. This gaming process reckons more visibility, openness, and a system of rewards as well as recognition into the workplace.
The success story of gamification can be seen in many organisation or brand in many types of industry. One of which is Nike, with its NikeFuel campaign. In NikeFuel, users compete against each other in the daily amount of physical activity. An app on their smartphone notes all activities by users and turns them into points. After reaching certain point, NikeFuel unlocks special trophies and rewards. This then generates lots of buzz on social media and adding brand value to Nike’s customers. This program also increased the brand visibility.
Furthermore on Forbes, the power of gamification is eliminating competitiveness; it taps into the competitive fires and make us more engaged, feel a greater sense of accomplishment, and are more willing to go the extra miles, in either making more sales calls, completing more training programs, or answering more customer center calls. Gamification has became a ground-breaking solution to face a fast-moving world.